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The Moment

A Set of Bento Made of Natural Materials Refresh Your Busy Life

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Iittala is a renowned Finnish design brand specializing in design objects, tableware, and cookware. The brand celebrates generations of essential objects that are made to enrich people’s everyday lives. They believe objects should be distinctive, combinable, and multi-functional, with lasting design that inspires individual use and expression.

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Design Brief

KEY NEEDS

All Tip-top

(organized)

Me time

(balance)

My home tells who am I

Sustainable living

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Design Task

Define "Nordic Senses"

What could the experience of Nordic Senses look and feel like?

Research

INTERVIEWS - 3Asian&3Finnish

I interviewed several people some questions which are categorized into four subjects: Nordicness, Home, Work&life, Personality&Objects. The interviewees included three Asians and three Europeans. I tried to figure out the different lifestyles and perspectives.

We sometimes feel nervous outside and always are afraid of making mistakes.

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Nornicness
Home
Work-life
Personality
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People work for a long time in Japan. Difficult to get free time. Working time is more flexible in Finland.

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I go to the sauna at least once a week. It's like a meditation for me.

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it’s a place where I get myself together and get recharged.

Research

CONCLUSION

Asians spend lots of time on working.

People never be aware of imbalance

when they immerse in those circumstances

YOUR BALANCE IS NOT MY BALANCE

The theory of balance doesn’t exist anymore. Everyone’s balance shows the values of individuals

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Conclusion

BALANCE & INTEGRATION

Work and life are mixed and not separated.

It's an integration of accomplishing goals and objectives

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Ideation

DESIGN CONCEPT
Symbol of a busy life

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弁当

Bentō

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Design Concept

NORDIC SENSES MEET BENTO

My interpretation of Nordic Sense

THE MOST COMFORTABLE WAY OF LIVING

hustle and bustle

Calm way of controlling life

hurry and quick pace

Serve yourself well

anywhere and anytime

A ceremony for dining 

decisions

Reflection time

Design Concept

MOODBOARD
for Bento with Nordic Senses 

I wanted to make it express the feeling of calmness and serenity. Natural scenery always made me feel calm and peaceful when I felt anxious and I could easily go into nature in Finland. It would be nice to make people link to some natural feeling and images. I wallked around and tried to get some inspiration from nature.

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Design Concept

DESIGN DRIVERS

Bring Iittala Outdoor 

Enjoy Dinning

in The Nature

Make Your

Balanced Meal

Sustainable Material

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Design concept

DIMENSIONS

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Design Process

PROTOTYPING

I made several molds to cast different sizes of boxes. I had lots of trials of open casting. I also tried the solid casting to make the box with a divider but it didn't work out. All the success pieces were glazed in the end to make them more suitable for dining. Besides, the wooden lids are made by CNC.

The Moment

"The Moment" is a set of bento boxes containing several shapes for different use.

People can enjoy the short break during a busy day and have a refreshing and joyful moment when having meals with these natural cases which are made of pine and ceramics.

The spirit of enjoying life is embedded in this product.

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Feb. 2020

Client

iittala

#company-based

#interviews

#mindmapping

#mould-making

#ceramics

#wood