The Moment
A Set of Bento Made of Natural Materials Refresh Your Busy Life
Iittala is a renowned Finnish design brand specializing in design objects, tableware, and cookware. The brand celebrates generations of essential objects that are made to enrich people’s everyday lives. They believe objects should be distinctive, combinable, and multi-functional, with lasting design that inspires individual use and expression.
Design Brief
KEY NEEDS
All Tip-top
(organized)
Me time
(balance)
My home tells who am I
Sustainable living
Design Task
Define "Nordic Senses"
What could the experience of Nordic Senses look and feel like?
Research
INTERVIEWS - 3Asian&3Finnish
I interviewed several people some questions which are categorized into four subjects: Nordicness, Home, Work&life, Personality&Objects. The interviewees included three Asians and three Europeans. I tried to figure out the different lifestyles and perspectives.
We sometimes feel nervous outside and always are afraid of making mistakes.
Nornicness
Home
Work-life
Personality
People work for a long time in Japan. Difficult to get free time. Working time is more flexible in Finland.
I go to the sauna at least once a week. It's like a meditation for me.
it’s a place where I get myself together and get recharged.
Research
CONCLUSION
Asians spend lots of time on working.
People never be aware of imbalance
when they immerse in those circumstances
YOUR BALANCE IS NOT MY BALANCE
The theory of balance doesn’t exist anymore. Everyone’s balance shows the values of individuals
Conclusion
BALANCE & INTEGRATION
Work and life are mixed and not separated.
It's an integration of accomplishing goals and objectives
Ideation
DESIGN CONCEPT
- Symbol of a busy life
弁当
Bentō
Design Concept
NORDIC SENSES MEET BENTO
My interpretation of Nordic Sense
THE MOST COMFORTABLE WAY OF LIVING
hustle and bustle
Calm way of controlling life
hurry and quick pace
Serve yourself well
anywhere and anytime
A ceremony for dining
decisions
Reflection time
Design Concept
MOODBOARD
for Bento with Nordic Senses
I wanted to make it express the feeling of calmness and serenity. Natural scenery always made me feel calm and peaceful when I felt anxious and I could easily go into nature in Finland. It would be nice to make people link to some natural feeling and images. I wallked around and tried to get some inspiration from nature.
Design Concept
DESIGN DRIVERS
Bring Iittala Outdoor
Enjoy Dinning
in The Nature
Make Your
Balanced Meal
Sustainable Material
Design concept
DIMENSIONS
Design Process
PROTOTYPING
I made several molds to cast different sizes of boxes. I had lots of trials of open casting. I also tried the solid casting to make the box with a divider but it didn't work out. All the success pieces were glazed in the end to make them more suitable for dining. Besides, the wooden lids are made by CNC.
The Moment
"The Moment" is a set of bento boxes containing several shapes for different use.
People can enjoy the short break during a busy day and have a refreshing and joyful moment when having meals with these natural cases which are made of pine and ceramics.
The spirit of enjoying life is embedded in this product.
Feb. 2020
Client
iittala
#company-based
#interviews
#mindmapping
#mould-making
#ceramics
#wood